The famous American finance website "24/7" Wall Street recently ranks 2012 years will appear reduced six big brands, including nokia topped the list. This paper says: "nokia already dead, shareholders tend to be simply waiting being takeover."
But just what is worth mentioning, around in 2006, nokia in global smart phone information mill still with the undisputed hegemonic position. Annual net sales have historically record to 41.1 billion euros; The global mobile terminal market share has reached 36%, earnings per share increase of 27% around.
However, just 5 years later, the first kind smartphone giant but suddenly in the process out. A data showed that: while in the first quarter on this year, nokia global market share by 30.6% above the same period a year ago fell to 25%, and 14 year low. Nokia's market share in gradually narrowing, and apple's net profit however in the increase substantially. Using the recently released data implies that, from the latest quarter net income soar 95% year-on-year, apple, and iPhone product sales year-on-year increase of 113%.
Cellular phone giant nokia is the former by apple beat? Nokia will withdraw from the Chinese market? On the July 15 21:55 financial channel CCTV opponent "column is broadcast for the nokia might be torn down?" , red blue both sides is became available the wonderful hot debate.
Program recording the scene, in debating the present situation with the nokia now might possibly be competitor beat? When the red faction of your debate, the original nokia China guest senior vice chairman, [pan Pacific] management research center chairman liu the gold said a real view: "not nokia doesn't endeavor to not think change, but opponents too strong, competitive pattern of mutation caused it."
But guests Frost&Sullivan China blue WangYuQuan President victims may look to mystery. He thinks which is not too strong, but rivals nokia if the brilliant lead to market judgment error be the result of.
WangYuQuan said, DuoNian, as a consequence of long has elevated the world dominance of one's mobile market, nokia's approach is starting to receive old: its technology aging, slow renewal rate may be the fact that will not dispute. To transform things around, nokia continues to be attempting to change, including CEO, layoffs, peel both saiban r&d department, and Microsoft alliance, but to date, couldn't observe the turnaround.
Your house brilliant became nokia today was the failure of the ammunition, or market competition intense cruel reality, nokia will face unfortunately a reality, now nokia is not really the past does not have any one could oppose the fundamental MAC, industry by storm market
"Blue NTA innovating communication agency founder guests ShenYin think, exit is only a question of the time, nokia has been doing world scope is behind, just is actually eliminated just. ShenYin said, over the last year, nokia's market share in China from declined from 31.5% during the past year to 20.4%, the industry share can have lower than 20%, but more will be some profits low ZhongDiDuan machine; Unless nokia launched competitive products, it really is not easy to stop the decline of your company's business is flagging. Because of bad management and inventory is higher, nokia's business in China within the pressure from Operating system smartphone.
Though the red guest long-term group chairman on the earliest Chinese nokia agents of LiuXiaoYing is firmly are convinced that nokia won't withdraw out of the Chinese market. He thinks, chinese people publication rack nokia's best market, might it be regrouped host to an excellent.
Regardless of whether, nokia brand was the impact is amongst the reality won't dispute. This could not disappear in any model of the fishing line of sight of people? Guests blue financial magazines executive editor HeGang said, inside existing brand strategy just isn't going to change, market trends amount of the nokia fell, rating drop, deficiency of a new product, the crucial element technology is behind, some of the most value only reserved for people's memories and "science and technology humanist" on the AD, however, if it couldn't do it has been someone this, the enterprise will fall in form, nokia brand won't necessarily will appear reduced, yet the people the impression that nokia will be gone.
But HeGang as CEO, compared to fly a just obviously made one is more optimistic. He thinks, the reality is, nokia is definitely a present crisis is actually a normal phenomenon. Nokia does not need the money, not missing people, not missing technology, providing the proper direction when compared to a typical company will be probabilities of history. Although nokia's rate has arrived for the lowlands, but provided nokia alert to their crisis, hunting for a way to get lessen, simply as did a similar, at a minimum MOTOROLA can stop the fortunes around.
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